Greeting card franchisor Card Connection had their tongue firmly in their cheek as they borrowed the theme of a much-loved TV show for their recent annual conference.
Play Your Cards Right drew huge audiences during its 14-year stint in the 1980’s & 90’s. The theme was just perfect for the company’s latest sales drive, and franchisees were provided with a number of tips & strategies to help boost their card sales even more.
Creative Director Kelly Courtenay entered into the spirit by donning a gameshow host’s golden jacket, to challenge the attendees to shout “Higher!” or “Lower!” when ranking the Network’s best-selling designs.
Enlisted to also help motivate the team even further was former Royal Marine Major Scotty Mills. Scotty’s blend of personal experiences from his remarkable life and career was peppered with inspirational advice that could help anyone to do better in reach their targets.
And speaking of reaching personal sales targets, the evening’s celebrations also included the presentation of awards to some of Card Connection’s top performing franchisees:
Ireland Franchisee of the Year – Gabe McGeown
North & Scotland Franchisee of the Year – Munawar Mohammed
Northern Franchisee of the Year – Kochchu Udayan
Anglia & Midlands Franchisee of the Year – Hanish Patel
Southern Franchisee of the Year – Colin & Penny Ellis
Special congratulations go to Kochchu, who won the coveted award of overall Franchisee of the Year for 2023. His award was presented by Card Connection’s Managing Director Graham Staff, and Ceri Stirland who recently became the new CEO of both UK Greetings and Card Connection.