One Card, Multiple Options


Instore has become a battleground for space, with every brand and sector trying to grab that extra inch of shelf off someone else. Space for greeting cards is becoming more and more condensed, a tough challenge considering the card options consumers want.

For our customers to be able to meet the needs of their shoppers, Card Connection have recently increased their offering of multicaption cards. In addition to male and female birthdays, we have now added an Anniversary option.

Multicaption-Anniversary.jpgMulticaption greeting cards are a versatile and convenient solution for the retailer, which also benefits their customer. With up to sixteen recipient options per card, their ability to cater for so many options within a single card space allows the store to offer a wider card selection to meet their consumer’s needs.