Leading greeting card publisher and franchisor, Card Connection recently celebrated Boofle’s 10th birthday at their annual conference. Made from 100% love and cuddles, oh and lots of wool and a little button, Boofle has quickly become a star in the greeting card world with sales of over 70 million cards.
Boofle, created by David Blake, first catapulted into the market in 2008, and soon won Best Cute Range at “the Henries” – the Oscars of the greeting card industry.
This delightful knitted pooch has an endearing story: ‘Grandad’s woolly cardy has seen better days, it was still soft and cosy, but a little bit frayed. There were holes in the elbows and just one button remained, but from this, Nanny was sure something else could be made. So she started to sew on that cold winter’s night, and Boofle was born, much to the children’s delight. Boofle was all that a snugglesome pup should be, loveable and cuddly and a best friend to you and me.’
Michael Johnson, Managing Director, Card Connection said: “Our network of franchisees have been supplying Boofle cards to our retail customers across the UK and Ireland for nearly four years. We have seen Boofle grow as a strong infectious character since day one. Boofle’s gorgeous designs with heart-warming messages appeal to an audience of all ages and tastes. Boofle is a fantastic brand and we’ve sold over 1 million cards to date!”
To celebrate Boofle’s 10th birthday, a complete makeover has been done to his official website www.boofle.co.uk with competitions on social media plus a brand new birthday video to mark this fantastic occasion.
Card Connection is part of UK Greetings Ltd, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world. Card Connection is a full member of the BFA and IFA and supplies greeting cards on consignment through its network of franchisees to over 12,000 retailers across the UK and Ireland. Card Connection offer opportunities for you to run your own greeting cards franchise. For more information on their available territories for sale, please refer to www.card-connection.com